Can you touch your Elf on the Shelf? If your shelf has ever hosted an elf, your children likely already know the cardinal ...

Beauty (ELF) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review some of the factors that might affect the near-term performance of the stock. Over ...

Luckily, ELF just made your summer gloss picks a whole lot easier, dropping three new shades in their already impressive range.

The Potensic Elfin is this brand's most advanced toy drone, but how does it match up against today's best cheap drones? I put it through its paces to find out. With its white topped body and black ...

Christy Heins, of North Aurora, Illinois, shared her exit strategy for getting out of the Elf on the Shelf routine in a hilarious Facebook post on Dec. 3 Dave Quinn is a Senior Editor for PEOPLE.