Learn more. Here's a hot take: Primers really are a necessary step in your makeup routine. As a beauty writer, this is pretty easy to admit. But as a consumer, I, too, didn't want to spend the ...

In fact, videos have circulated on TikTok of people sticking the primer bottle to their face, while this girl goes the extra mile by sticking all sorts of products to her face, with the primer as ...

While primer might not feel like the most exciting beauty product in your vanity drawer, it is one of the more important steps for getting poreless, glass-like skin and makeup that doesn’t budge.

BEAUTY fans can't get over a budget primer that reduces wrinkles and noticeable imperfections for only $10. The makeup buy is a seamless dupe for a $38 product and people say it works even better.

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup bag essential that happens to be King’s secret weapon both on and off set. “It's literally ...

Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." campaign that speaks directly to sports ...