A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

A creative leap is an inevitable part of any successful brand positioning. This paper outlines seven principles to help marketers get their brand positioning right. There are almost as many ...

Starting a business on a tight budget can seem daunting, especially when building a brand that stands out in a crowded market ...

The brand positioning statement should be regarded ... This infographic 'Top tips for effective strategic brand planning' infographic shows how you might structure the strategic brand planning ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Your brand reflects these relationships and helps ... For us, personalization has been one of the most effective ways to stand out. Healthcare isn’t one-size-fits-all, so we tailor our care ...