Mixue stores -- recognisable by their bright red signs and smiling snowman mascot -- became ubiquitous in lower-income Chinese cities, offering freshly made fruit drinks, tea drinks, ice cream and ...

The Snow King, dressed in a crown and a red cape, took the stage to strike a ceremonial gong and then dance when the company’s theme song, “I Love You, You Love Me, Mixue Ice Cream & Tea ...