In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...

Chinese media giant COL has unveiled its global content distribution division, positioning itself as the world’s largest micro-drama reseller with over 1,000 titles in English and Chinese. The company ...

Micro-drama revenues in China are set to surpass the country’s domestic box office this year, according to a report by Media Partners Asia (MPA). The report focuses on the global serialized short-form ...