The slogan became iconic enough that today, October 24th, is Dr Pepper Day in downtown Roanoke. ... Roanoke consumed the most Dr Pepper per capita than any other place on Earth from 1957 to 1959.

Dr Pepper attracted consumers in the 1960s with its “America's Most Misunderstood Soft Drink” slogan. Today, one woman feels misunderstood for pouring the brand's soda into her water bottle ...

Hot Dr Pepper is a retro holiday drink that has recently resurfaced in viral social media videos. This warm drink only calls for two ingredients: Dr Pepper and lemons. The sweet and syrupy ...

Cue the old Avis slogan: Dr Pepper tried harder. Mixing in some catchy flavor combinations — Creamy Coconut, Strawberries & Cream — that go viral on TikTok hasn’t hurt.

Adverts published in the ’60s promote the heated beverage, too. One 1964 ad posted to Instagram promotes the warm soda as a “happy holiday idea” that is “devilishly different.” It also ...

Dr Pepper®, part of the Keurig Dr Pepper portfolio of brands, today announced the student winners of the 16th annual Dr Pepper Tuition Giveaway, who were each awarded $100,000 in tuition funds ...