they will watch the ad displayed on a digital screen. And if ads are delivered to a large billboard, the majority of passers-by will take at least a quick look at it. This way, DOOH ads have great ...

A great example is Magners’ ‘Secret Orchard’ campaign, which used geo-targeted DOOH ads tailored to each event city, optimizing screen selection in high-indexing locations, and integrating m ...

Though it's nice to see small businesses benefiting from digital ad revenue, the value that that screen's location offers advertisers is likely minimal. Brands and agencies working directly with DOOH ...

Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH ... by state-of-the-art third-party technology integrated behind each screen, ensuring ...