Online videos are all the rage these days, whether it's for fun on You Tube or for direct marketing e-mail campaigns. But when a company wants a direct marketing video campaign, they usually find it's ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Direct marketing has long been a staple of a business’ marketing ...