Developed in partnership with Advertiser Perceptions and Guideline, the report states that digital video ad spend rose 18 ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Digital video ad spend rose 18% in 2024 to $64 billion and is projected to grow another 14% in 2025, reaching $72 billion ...

One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools. The post CTV ad ...