Developed in partnership with Advertiser Perceptions and Guideline, the report states that digital video ad spend rose 18 ...

Digital video ad spend rose 18% in 2024 to $64 billion and is projected to grow another 14% in 2025, reaching $72 billion ...

One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools. The post CTV ad ...

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

PRINCETON, N.J. —Triveni Digital and Brazilian technology provider Mirakulo are collaborating on developing a dynamic ad ...