The Girl Scouts of the United States has introduced Digital Cookie, a new digital platform that reimagines how the organization sells cookies while teaching young saleswomen about online marketing ...

When Sarah Angel-Johnson came to the Girl Scouts as its first-ever chief digital cookie executive, she took over an $860 million business tied to a century-old institution. Her mission: help modernize ...

As data remains the backbone of digital advertising and regulatory scrutiny continues to grow, technologists are uniquely positioned to influence the industry’s future.

How will the new policy change the game for such digital marketers? Before we answer that, let’s see why the changes are such a big deal. A first-party cookie gets stored on a user’s device ...

In other words, while third-party cookies are not going away immediately, the company still envisions a future where new technologies can enable user privacy without dismantling the digital ...

For years, digital marketers have been shackled to an increasingly outdated technology known as the cookie, which are still used to measure and target digital ads. Cookies - bits of code dropped ...