Why Under Armour and Stephen Curry are launching Curry Brand now A new signature brand marks an expansion in their seven-year relationship, as well as a new push into branded purpose.

Under Armour's Curry Brand has launched the Curry Fox 1 "Reign Rose" as De’Aaron Fox's signature sneaker following recent ...

"We want to build a Steph [Curry] shop where we are selling sponsored brands and possibly new brands ... that Curry was being pursued by several different Chinese media groups and that Curry ...

Bay Area sneaker enthusiasts were treated to a special unveiling on Sunday, December 22, as Curry Brand President Stephen Curry and multiplatinum musician and entrepreneur E-40 took center stage ...

Best of all, Olivari has officially signed a sneaker deal with Curry Brand. On Thursday, Curry Brand announced that it had signed Olivari to a multiyear partnership. As part of this deal ...

The Curry Brand is set to release the Fox 1 in “The Beam” colorway. The shoe can be purchased for $120 at UA.com, Under Armour Brand House locations and Dick’s Sporting Goods. Under Armour ...

With the launch of "Curry Brand" and Under Armour's international expansion, Curry aims to compete with the $6.5 billion Jordan Brand. While acknowledging Jordan's legacy, Curry envisions his ...