Why Under Armour and Stephen Curry are launching Curry Brand now A new signature brand marks an expansion in their seven-year relationship, as well as a new push into branded purpose.

Under Armour's Curry Brand has launched the Curry Fox 1 "Reign Rose" as De’Aaron Fox's signature sneaker following recent ...

"We want to build a Steph [Curry] shop where we are selling sponsored brands and possibly new brands ... that Curry was being pursued by several different Chinese media groups and that Curry ...

Given the big caveat that I have not actually tried the whiskey in question, it is hard to imagine who is actually going to pay $950 for a bottle Steph Curry’s new Gentleman’s Cut bourbon ...

Best of all, Olivari has officially signed a sneaker deal with Curry Brand. On Thursday, Curry Brand announced that it had signed Olivari to a multiyear partnership. As part of this deal ...

Bay Area sneaker enthusiasts were treated to a special unveiling on Sunday, December 22, as Curry Brand President Stephen Curry and multiplatinum musician and entrepreneur E-40 took center stage ...

The Curry Brand is set to release the Fox 1 in “The Beam” colorway. The shoe can be purchased for $120 at UA.com, Under Armour Brand House locations and Dick’s Sporting Goods. Under Armour ...

The actress and lifestyle mogul, mom of four and wife to NBA star Stephen Curry has joined wine and food, family and fame, and high and low items for her various brands. Curry, whose Domaine Curry ...