Available now is Diadora's tech-loaded Atomo Star super trainer. Diadora's latest running innovation was designed, tested and produced in Manovia, the brand's in-house footwear workshop in Italy.

Diadora, the Italian footwear brand founded in 1948, is majority-owned by the family behind Geox through their investment fund. It manufactures football boots and athletic shoes, as well as a ...

Diadora is entering the world of college athlete endorsements with its first name, image and likeness (NIL) deal. According to the Italian sportswear brand, it has signed a new NIL partnership with ...