Sitting between the BYD main brand and its luxury high-end marque Yangwang, Denza is aiming to slot right into the premium auto market. The customers of Audi, BMW, and Mercedes all seem likely ...

MILAN, April 7 (Reuters) - Chinese electric vehicle giant BYD (002594.SZ), opens new tab launched on Monday its premium Denza brand in Europe, aiming to support its expansion in the region and ...

And it doesn’t look like the company is resting on its laurels, for it has just launched its high-end Denza brand in Europe. BYD has its eyes set on competing with luxury German carmakers like ...

Another day, another European brand launch. This time it’s Denza, a brand originally created by Daimler Group and BYD, but now acting as a more premium arm of the latter. It’ll launch in ...

BYD is doubling down on its European conquest plans by introducing a new luxury brand called Denza. Its goal: to compete with the West's classic premium brands, including BMW, Audi, Mercedes and ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

BYD’s sales continue to grow at a rapid rate in Europe Mercedes-Benz helped establish Denza, and now it is expanding The Denza Z9 GT could take on the likes of Porsche, BMW, and more In the past ...

Speaking to Autocar, Li said Denza will offer, “for the first time in this segment, a true focus on efficient, sustainable new-energy powertrains.” Eventually, there will be a range of four to ...

BYD’s Denza brand is launching in the UK and it’s likely kicking off with this, the new Z9 GT. A shooting brake clearly riffing of the lines of the Porsche Panamera, it promises all the techno ...

MILAN • Chinese electric vehicle giant BYD launched on Monday its premium Denza brand in Europe, aiming to support its expansion in the region and compete with top-end German manufacturers such ...