BYD has officially launched its premium Denza sub-brand in Europe, where it is aiming to compete as a more affordable rival ...

Sitting between the BYD main brand and its luxury high-end marque Yangwang, Denza is aiming to slot right into the premium auto market. The customers of Audi, BMW, and Mercedes all seem likely ...

Denza Z9 GT shown in Malaysia Having opened up its enormous automotive market to the Germans way back when, China is now ...

And it doesn’t look like the company is resting on its laurels, for it has just launched its high-end Denza brand in Europe. BYD has its eyes set on competing with luxury German carmakers like ...

MILAN, April 7 (Reuters) - Chinese electric vehicle giant BYD (002594.SZ), opens new tab launched on Monday its premium Denza brand in Europe, aiming to support its expansion in the region and ...