Britain's Debenhams back as an online brand in Boohoo revamp
Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner digital platform for fast fashion.
Boohoo to Rebrand as Debenhams in Turnaround Plan
The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it bought out of administration in 2021.
Boohoo renames itself Debenhams in major revival of former department store brand
Boohoo said it had successfully turned around the Debenhams business which is now the “majority contributor to group profitability.” As a result the “business will
Debenhams returning after major Boohoo rebrand announced
Popular online retailer Boohoo will rebrand to Debenhams, the department store it bought out of administration four years ago. This follows a tricky sales climate thanks to competition from brands like Shein.
Debenhams is back! Struggling Boohoo group rebrands its fashion empire - but historic department store chain will remain online only
Boohoo has changed its name to Debenhams – after reviving the popularity of the 247-year-old department store brand. The fast-fashion group bought Debenhams out of administration in 2021, dispensing with its bricks and mortar network in a major blow to the High Street and switching to an online operation.
Britain's iconic Debenhams' path to resurrection
Britain's iconic brand Debenhams has made a comeback after online fashion retailer Boohoo said on Tuesday it was rebranding ...
Debenhams has up to 50% off perfumes before Mother's Day – including my mum's favourite
Debenhams has discounts of as much as 50% on perfumes and aftershaves on its website, including popular brands and luxury ...
Debenhams is back, but it is still boo hoo to UK homegrown fast fashion
Fashion regularly takes inspiration from the past and adds a modern twist. British fast-fashion retailer Boohoo has duly delved into history as it tries to dig its way out of the sales bucket. It has ...
Debenhams slashes 93% off price of 'breathtaking' £3k diamond-encrusted watch
In an incredible deal, Debenhams has drastically reduced the price of the 'stunning' GV2 Milan Swiss Quartz Diamonds Watch ...
New CEO Shakes Up Boohoo, Changes Name to Debenhams Group, Unveils Platform Model
Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...