Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday ...

The company informed clients of the decision on Wednesday, 14 May, stating the current DSP model no longer aligns with its AI ...

The Xandr DSP, acquired by Microsoft from AT&T in 2021 for approximately $1 billion, has been a key component of the ...

Viant Technology Inc. (NASDAQ:DSP) is a top AI-backed programmatic advertising company transforming campaign management. Their omnichannel platform is designed for Connected TV (CTV) advertising.

Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over ...

The majority of both brands and agencies say that DSP access would encourage them to move more of their non-retail media ...

Viant Technology Inc.’s DSP share price has dipped by 13.21%, which has investors questioning if this is right time to buy.