Yes, that’s correct. The Spanish automotive brand, a member of the massive Volkswagen Group (VG), is planning to come to ...

Cupra found a hip urban market segment somewhere between economy and luxury cars, and has sold itself cleverly through a series of “urban garages” in stylish European (and Latin American) ...

We sat down with COO Cécilia Taïeb and Jorge Diez, CDO of CUPRA Design House to talk disruption, innovation and more.

Unlike some other startups, or even Scout, Cupra won’t offer direct-to-consumer sales. It’s tapped dealer magnate and racing impresario Roger Penske for the job. The automaker recently teamed up with ...

Earlier this month, CUPRA joined a flock of furniture, architecture, and fashion designers at Milan Design Week 2025. While ...

As it stands, there are 900 Cupra dealers worldwide, including 10 Cupra City Garage specialty super stores. Germany is the biggest market for the manufacturer, while regions like Mexico ...

Cupra is a relatively new brand ... The automaker recently teamed up with Penske for around 20 “City Garage” locations in the U.S.—aka, dealerships—that should make it easier for potential ...