Zuck’s vision for infinite creative would wipe out the way the whole ad stack works.

Meta isn't pitching its AI developments as an add-on to its operations, but as something central to its core proposition of ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

NEW YORK —Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver ...

AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mo ...

2025 /PRNewswire/ -- L'Oréal Paris was today awarded as the brand delivering the most creatively effective digital ad as judged by consumers in the 2025 Kantar Digital Creative Effectiveness ...

AppsFlyer today released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers across mobile advertising.

L'Oréal Paris, Garnier and Mama Sita deliver the most creatively effective advertising in APAC ...