The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter Daboll of DAIVID is interviewed.

No longer just a tool for optimizing search algorithms or chatbots, AI’s impact extends profoundly into the realms of creative ad testing. In this article, we’ll explore how AI is ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

NEW YORK —Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver ...

PETALING JAYA: The creative thinking process remains the hallmark in advertising despite the emergence of technologies. Agency leaders concurred that advanced technologies like artificial ...

From noodle mines to ostrich races, Andy Jex has built a career on clever, culturally-tuned ideas with a healthy dose of ...

When Sandia Pueblo Governor Felix Chavez decided to develop a campaign about Puebloan cultures and traditions, he recognized the need for a specialized storyteller to ensure that the message would be ...

AD-ID announced a partnership with Comcast Technology Solutions (CTS), which develops products for advertisers.

according to an RFP document obtained by Ad Age. Scope: WeWork is searching for a creative agency as the shared-office company emerges from bankruptcy. It spent $14 million on measured media in ...

Infectious Advertising has welcomed Siddharth Kumar as its new creative director. Kumar, bringing over 15 years of experience ...