Concept testing in marketing is the investigation of potential consumers' reactions to a proposed product or service before introducing the product or service to market. As businesses and ...

The interface combines historic concept testing data through Zappi with customer-specific inputs—such as brand guidelines, audience insights, and category insights—to generate structured ...

A proof-of-concept study will test VAS-101, a topical gel using the turmeric extract curcumin, in sickle cell disease (SCD) ...

The Rule, has begun work on director Atlee's next film, initiating with a look test and concept photoshoot in Mumbai.