The cola wars used to be fought with slogans, celebrity endorsements and Super Bowl spots. Now they’re being redrawn by ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

PepsiCo makes nearly all of the concentrate for its U.S. sodas in Ireland, unlike Coca-Cola.

With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to ...

But experts note that the key factor that has set off the Cola wars again has been the revival of Campa Cola, a homegrown brand from the 1970s, that was revived two years ago by Reliance Industries.

With Campa Cola’s aggressive entry into the race, legacy players will need to do more than just advertise—they’ll need to innovate, inspire trust, and stay culturally relevant to hold their ...

Trump's tariffs have created a new factor in the long-standing cola wars. Pepsi and Coca Cola have been rivals since the 1960's, and while the battle came close in the 1980's Coke has been the ...

PepsiCo's downgrade stems from underperformance at Frito-Lay North America and weak market share in Pepsi Beverages North ...

On an overcast afternoon in Turkey, the scent of cola syrup lingers faintly in the air outside a modest bottling plant. It ...

The heated competition has been intense over the last few decades as they engaged in the cola wars. These venerable companies have become well-known household names, and they're giants in the ...