Thums Up and others have kicked off star-studded campaigns, vying for consumer attention. Advertisment Amidst this, Pepsi has reignited the cola wars with its bold new campaign, Anytime is Pepsi ...
Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...
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