Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

Ginger beer brand Old Jamaica is back with a vibrant rebrand, launching a fresh variety of colourful cans to bring a touch of ...

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the waters further: a 'brand reinforcement'. Coca-Cola's update of the ...

Coca-Cola Classic saw robust sales after it returned. New Coke soldiered on and even got a rebrand but was eventually discontinued in the early 2000s. Coca-Cola declined to comment on the New Coke ...