Bottles of Coke could get Romanians into concerts this summer. The soda giant is printing detachable labels that double as festival wristbands to some of the country's biggest musical events.

On this day, we honor the birthday of a true pioneer—Coke La Rock, widely recognized as the first emcee in Hip Hop history. “Now way back in the days when hip-hop began With Coke La Rock, Kool Herc, ...

Coca-Cola is kicking off the latest incarnation of its Share a Coke program by enabling music enthusiasts to scan lyrics on specially marked bottles via the Shazam application to create lip-sync ...

Last summer, our challenge was to find a meaningful way for Coke to connect and build cultural relevance with Gen Z... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it ...