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EDITOR'S NOTE: Organizers are extending the Coca-Cola's Classic Christmas at OKC's Remington Park by adding six additional dates. The attraction now will be open at 5:30 p.m. Dec. 30 and Jan. 1-5.
The specific challenge for Coca-Cola was to continue to drive relevance by delivering a deep consumer engagement event and an experience at Christmas time. The Coca-Cola Christmas Truck ...
From its roots in Civil War medicine to a global flavor mystery, cola is more than just Coke or Pepsi—it’s Christmas in a ...
A Coca-Cola truck caught fire while driving down a busy road in Romania’s capital Bucharest. It is unclear how the fire started. The driver managed to leave the vehicle before it was engulfed in ...
The drinks brand has debuted a new design toolkit developed by JKR for festive campaign work, featuring a new typeface by Brody Associates “Coca-Cola and Christmas are synonymous,” says Kristie ...
Watch it for yourself below: So far, so similar. However eagle-eyed fans of the Coca-Cola Christmas adverts (who are you people?) are up in arms on social media, because the soft drink company ...
Christmas, the #1 calendar event for sparkling drinks and Christmas meals, Coca-Cola's biggest driver of growth. While we aimed to increase volume share YOY, we had a problem no one in the world faced ...
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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...