The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...

Diet Coke has a link with the future king of the United Kingdom as Prince William played a part in execs' thinking behind the ...

March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency ...

Created by WPP Open X, the campaign will be supported by new video creative across traditional TV, online video platforms and social media, as well as out-of-home advertising. Coke is refreshing one ...

Such was the scale of the original campaign that in 2014 Coke claimed its Share a Coke ads had been seen by 94% of the population 20 times over the summer period. In particular, Share a Coke was ...

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...