Cryptocurrency exchange Coinbase Global is making an Inauguration weekend pitch, including recent meetings with the transition team to discuss executive orders related to cryptocurrency, according to people familiar with the matter.

Donald Trump launched $TRUMP cryptocurrency, a meme coin, days before his inauguration. It quickly reached over $32 billion in value. Melania has now launched her own.

The new business venture by the Trump family is generating intensifying criticism and ethics questions, even as it has turned into an overnight phenomenon, generating a windfall on paper.