The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

So Coca-Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious ...

Coca-Cola is doubling down on personalization with the launch of its latest project, ‘Share the Feels.’ The out-of-home ...

Coca-Cola is currently probably WPP's most important account - it recently lost US media to those French marauders at ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers ...

Arca Continental Coca-Cola Southwest Beverages’ planned $168 million North Texas expansion just became, in the parlance of ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...

In very early years, to drive interest, consumers received coupons for free drinks; Coca-Cola advertising appeared on painted wall signs, napkins, and clocks. By 1911, the company's annual ...