Piercing insights: how Claire’s is turning customer churn into a winning strategy
The tween favorite has mastered the art of constant reinvention, explains its vice-president of global marketing, Meghan ...
Retail Dive9y
Claire’s attempts to get back to cool and drive sales through YouTube
“It is the place to see and be seen, where they hangout together, shop and, as Claire’s has figured out, seek out the latest fashion trends. “By engaging in these channels, Claire’s acts ...