To do so, Cisco will have to transform itself from a powerful, albeit bland, networking behemoth to a brand name in the communications application space. Meanwhile, Cisco may not be flying as high ...

NEW BEDFORD – Cisco Brewers is adding an iconic Nantucket attraction to its beer garden. Construction is underway on the ...

Cisco Systems Senior Vice President and Chief Marketing Officer Karen Walker is undertaking what may be one of the most daunting tasks in the company's shift toward a software- and recurring ...

At Cisco, she has modernized the brand, overhauled the website, and leveraged AI for customer engagement. A champion of work-life integration, she has helped position Cisco as a leader in digital ...

Cisco, according to Christie ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC.

Shares of networking technology giant Cisco (NASDAQ:CSCO) fell 6.6% in the afternoon session after President Trump announced "reciprocal tariffs" on all US imports, set at a minimum rate of 10%.

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

Cisco has warned admins to patch a critical Cisco Smart Licensing Utility (CSLU) vulnerability, which exposes a built-in backdoor admin account now used in attacks. CSLU is a Windows app for ...