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GlobalData on MSNDiageo swaps Ciroc rights for Lobos 1707 Tequila stakeDiageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant ...
Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James.
Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.
250-milliliter cans of Cîroc Colada are slated to touch down this month at a suggested price of $3.50, while bottles of Ciroc Coconut will cost $45. “We are delighted to launch CÎROC Colada ...
Diageo-owned brand Cîroc has launched a new vodka flavour: Cîroc Colada RTD. The sparkling mixed drink combines Cîroc Vodka with pineapple, coconut and lemonade flavours, and is available in a ...
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