Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and ...

Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James.

Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a ...

Diageo (NYSE:DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with brand ...

Diageo (NYSE:DEO) is being viewed favorably by analysts after announcing the formation of a strategic joint venture with Main ...

U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide.

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 ...

Diddy does not have his own champagne, however he has something just as or perhaps even more valuable, which is his deal with Diageo's Ciroc vodka. He started out with them in the late 2000s ...

Diageo-owned brand Cîroc has launched a new vodka flavour: Cîroc Colada RTD. The sparkling mixed drink combines Cîroc Vodka with pineapple, coconut and lemonade flavours, and is available in a ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.