Cîroc isn’t the only brand the company has been looking to divest; it agreed in July to sell Pampero Rum and Safari flavored liqueur. Even before the Diddy allegations, Diageo has struggled in ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a ...

The company has been divesting assets as it manages its stable of brands, agreeing last July to sell Pampero rum and Safari flavored liqueur. While Ciroc sales have slumped of late, the vodka has ...

announced on Thursday that the spirits behemoth was selling off yet another brand, Cacique Rum, to the French spirits company, Bardinet . The latest move marks a slightly worrying trend for Diageo.

U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide. The company behind Johnnie Walker ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 tequila and mezcal brand. The strategic joint venture with investment and ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a joint ...