Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a ...

Spirits giant Diageo is exploring the sale of Cîroc Vodka after the brand’s association with the now-disgraced music mogul Sean ‘Diddy’ Combs. London-headquartered spirits group Diageo is ...

(Bloomberg) -- Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the ...

U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide. The company behind Johnnie Walker ...

Kampala — Despite a heavy morning downpour, The Alchemist Drunch by Ciroc first edition exceeded expectations, giving attendees a perfect treat. The first 50 ladies received a thoughtful gesture ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 tequila and mezcal brand. The strategic joint venture with investment and ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant has struck a deal with US investment firm Main Street Advisors for a joint ...