I’ve become more mindful of what I eat, and sugary cereals don’t quite align with my health goals anymore. Magic Spoon ...

Cereal is one of those foods that makes everything better. Bad mood? Grab a bowl of cereal. Want a late-night snack? Grab a bowl of cereal. Hungover? Grab a bowl of cereal. As you can tell, we're ...

And this one is not made out of bugs. In April, the pair launched Magic Spoon—a cereal that’s high in protein, gluten- and grain-free, and low in sugar and carbs—to stand up against brands ...

Amid the category decline, however, some startup cereal brands touting healthier ingredients have been able to grow and erode market share for the established giants. The direct-to-consumer brand ...

some startup cereal brands touting healthier ingredients have been able to grow and erode market share for the established giants. The direct-to-consumer brand Magic Spoon, which contains 12 grams ...