One of Australia’s most popular beers has rolled out a fresh visual brand identity in collaboration with design agency ...

But over the last ten years a sort of marketing gold rush has occurred in this market with the emergence of ‘new world’ beers – easy drinking, modern alternatives to the more traditionally masculine ...

Carlton & United Breweries marketing director Richard Oppy has been promoted as a result of the recent... CUB drops $10m to position Pure Blonde as a sports lifestyle brand 8 years ago With 80% ...

CUB CMO Richard Oppy cracks open Carlton Draught’s return to TV 7 years ago After five years of being switched off, Carlton Draught made a bold return to TV. CUB CMO Richard Oppy ...

Mercury Cider is Australia's oldest cider brand founded in 1911. Despite a loyal customer base, Mercury was experiencing a steady decline exacerbated by a lack of awareness amongst younger consumers ...