It was apparently the result of years of research into legibility and reconstructed images, and hung in Milan’s Linea Rossa stations on the day of opening in 1964. Campari Soda e sempre giovane!, ...

Maybe even years. Campari is a fundamental ingredient for crafting Boulevardiers, Americanos, and Negronis. It makes a great aperitif over ice, and we even like adding a splash to iced coffee.