By understanding CRM basics, you can better understand what to look for in a platform. It can be tricky to determine which features and providers are right for your business needs.

A customer relationship management suite (CRM ... Fortunately, simple suites exist that excel at the basics while allowing teams to scale when business picks up. I analyzed 49 components of ...

Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small-business-friendly CRM software we've tested.