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From a Whiskey App to Photos: How Instagram Started
Before selfies and influencers, Instagram was an app called Burbn, focused on whiskey lovers checking in at bars. But then, a brilliant pivot turned it into the world’s most famous photo-sharing ...
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Instagram: What It Is, Its History, and How the Popular App Works
Business of Apps. "Instagram Revenue and Usage Statistics (2025)." The Atlantic. "Instagram Was First Called 'Burbn.'" Instagram. "Instagram Launches." The New York Times. "Instagram Quickly ...