Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

Tampow is part of the team at Sensient Technologies Corp., one of the world’s largest dyemakers, that is rushing to help the ...

“It’s not like there’s 150 million pounds of beet juice sitting around ... insects release a vibrant red pigment, carminic acid, in their bodies and eggs. The bugs live only on prickly ...

Beet juice is seen on a mixing tank ... The female insects release a vibrant red pigment, carminic acid, in their bodies and eggs. The bugs live only on prickly pear cactuses in Peru and elsewhere.

How Bugs and Beet Juice Could Play Roles in the Race to Replace ... On an April afternoon, the scientist hovered over tiny dishes of red dye, each a slightly different ruby hue.