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Marketing Week8y
Don’t call it a comeback: Bud Light re-enters the UK market after 16 years away
Bud Light is forging a comeback in the UK, 16 years after the last attempt to introduce the US beer to the country ended in failure. The light beer goes on sale in shops and pubs across the UK ...
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LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
Bud Light’s parent company Anheuser-Busch, placed Heinerscheid on leave in April 2023 in response to the controversy. The ex-exec’s LinkedIn page shows she left the company permanently in ...