Kenny Nicholson head of Irn-Bru brand commented: “This is a one-of-a-kind promotion from Irn-Bru with a one-of-a-kind prize on offer. “We will be reaching shoppers far and wide with a ...

Irn-Bru sales were worth 52 million (at RSP ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies ...

Irn-Bru has launched a Willy Wonka-style competition for fans to win solid gold girders worth £10,000 each. Shoppers who buy cans or bottles of the soft drink, famously marketed as "Made in ...

Kenny Nicholson head of Irn-Bru Brand commented: "This is a one of a kind promotion from Irn-Bru with a one of a kind prize on offer. "We will be reaching shoppers far and wide with a heavyweight ...