Kenny Nicholson head of Irn-Bru brand commented: “This is a one-of-a-kind promotion from Irn-Bru with a one-of-a-kind prize on offer. “We will be reaching shoppers far and wide with a ...

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Irn-Bru sales were worth 52 million (at RSP ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies ...

Irn-Bru has launched a Willy Wonka-style competition for fans to win solid gold girders worth £10,000 each. Shoppers who buy cans or bottles of the soft drink, famously marketed as "Made in ...

Turning IRN-BRU from a novelty most of Britain loves to ... If AG Barr can keep making gains and taking the rest of the brand stable with it, we could see returns on capital really start to ...

Kenny Nicholson head of Irn-Bru Brand commented: "This is a one of a kind promotion from Irn-Bru with a one of a kind prize on offer. "We will be reaching shoppers far and wide with a heavyweight ...