You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Defining strong brands; how brand images drive brand equity. Ever since David Ogilvy focussed attention on the concept of brand image in the 1950s, marketers have struggled to come to grips with the ...

Sales of Tesla are experiencing a significant decline globally, with most of the reduction occurring in Europe.

Tesla is facing some brand image challenges as reported by FT, NYT and other third-party estimates, which can end up being a strong tailwind for Rivian’s demand and margin outlook. The consensus ...

a business model where a clothing brand quickly produces and sells fashionable, inexpensive clothing. This time, however, it plans to change its image with clothing that is conscious of ...

The sports shoe manufacturer's stock prices have hit all-time highs, and On is also taking off in the U.S. Now, the Swiss brand is hoping that a partnership with megastar Zendaya will elevate its ...