Digital Reputation Management: How To Protect Your Brand's Image
You work hard on your company’s brand image and personal brand image. Unfortunately, your image isn’t only what’s taking ...
Warc3y
Converting brand image into equity
Defining strong brands; how brand images drive brand equity. Ever since David Ogilvy focussed attention on the concept of brand image in the 1950s, marketers have struggled to come to grips with the ...