The Gartner Magic Quadrant is not often described as a perceptual brand map; but, in fact, it has all the elements of one. It shows you how brands are perceived by users and investors relative to ...

This framework provides the foundation for brand messages that are clear, consistent, and compelling. The message map prioritizes and organizes the most important messages for telling the RIT story by ...

Brand Mapping is commonly used to visually convey the competitive ... or semantic rating scales (typically 5 or 10 point scales). Also called perceptual maps, position maps and space maps ...