Eco-ratings platform Good on You says several star-backed labels, from Fenty Beauty to Skims, are lagging on best practices ...

The price is certainly right, and chains have gotten serious about their private-label beers. These are the cans to stock ...

Now a third of Costco’s annual sales, store brand Kirkland is a draw for shoppers and a negotiating tool with suppliers.

The retailer is diversifying its private-label offerings as part of a larger merchandising shift, all amid consumer backlash ...

We continue the founder’s diary series with Arianna Ajtar, founder of womenswear brand Mars the Label. She describes her ...

When Amazon sells its private label products, it profits from its sales margin. When it sells a third-party product, Amazon ...

A plethora of brands are unveiling new looks after years of innovation stagnation in which many companies held off debuting ...