In the latest episode of Uncensored CMO, two of marketing’s sharpest minds argue that brands need to look up when the world ...

Conagra Brands has agreed to sell the nearly century-old brand to private-equity firm Brynwood Partners for $600 million.

Understanding the differences between equity and debt is critical for entrepreneurs and founders to know how to leverage both ...

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy. In this guest commentary Brett Banker of branding and marketing agency X&O ...

WARC’s ‘Effective 100’ show that sustainability-led messaging can pay dividends. These campaigns don’t just build brand ...

Ferrari's premium multiples are supported by a combination of brand assets, innovation, and a history of above-market returns ...

Entirely new brands: Unlike the above, which is under the existing brand equity, this involves creating entirely new brands with the creator. Nestle’s partnership with Alex Cooper is probably ...

Juanita's Foods, a family-owned Mexican food manufacturer based in Wilmington, has been acquired by private equity firm Apex ...