Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

Hope Orange (PMS 166) and Hope Blue (PMS 289) are our primary brand colors. Hope Orange or Hope Blue must be present in every layout with the exception of black and white media. These colors can be ...

Do I need to update everything? Yes. Please update to the standards outlined here and contact [email protected] if you need guidance. I see multiple logo colors. Which one should I use? Our blue and ...